First Apple came out with the iPhone and it changed the landscape for mobile devices. People began to see the power of TIME (technology, information, media, and entertainment) converging in a device that could fit in their pocket.
Developers latched onto the popularity and now there is pretty much an application that will do anything from calculating nutritional values at fast food restaurants,
http://www.pcworld.com/article/195380/does_online_banking_need_its_own_ipad_app.html
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